Privacy policy

Last updated: 9 Oct 2026

1. Introduction

Adele Fontaine ("Adele Fontaine", "we", "us" or "our") respects your privacy. This Privacy Policy explains what personal information we collect when you visit our website, make a purchase or contact us, how we use and share it, and the choices and rights you have.

This policy applies to our website, online store, emails and customer support channels (together, the "Services"). By using the Services, you acknowledge that you have read this Privacy Policy. It should be read together with our Terms of Service, Payment & Billing Terms and Return & Refund Policy.

Adele Fontaine is located at 200 Airport Rd, Lakewood, NJ 08701, United States, and is responsible for the personal information described in this policy.

2. Information We Collect

We collect personal information in three ways: information you give us, information collected automatically, and information from third parties.

Category	Examples	Source
Contact details	Name, email address, phone number, shipping and billing address	You
Account information	Login email, password, order history, saved addresses, preferences	You
Order and transaction information	Products purchased, order value, payment method type, date of purchase, returns and refunds	You; payment providers
Payment information	Card type, last four digits, expiry date and billing address; full card numbers are handled by our PCI DSS-compliant payment processors, not stored by us	You; payment providers
Communications	Emails, messages, reviews, survey responses and customer support enquiries	You
Device and usage information	IP address, browser and device type, operating system, pages viewed, links clicked, referring site, time spent on pages	Collected automatically
Approximate location	City, region and country inferred from your IP address	Collected automatically
Marketing and advertising information	Email and SMS preferences, ad interactions, social media interactions	You; advertising and social media partners

We do not knowingly collect sensitive personal information, such as government ID numbers, health information or precise geolocation, through our Services.

3. How We Use Your Information

We use personal information to:

Process and fulfil orders: take payment, ship your order, send order and shipping confirmations, and handle returns, refunds and exchanges
Provide customer support: respond to your questions, requests and complaints
Manage your account: create and maintain your account and saved preferences
Prevent fraud and keep the Services secure: verify transactions, detect and prevent fraudulent or unauthorized activity, and protect our customers and business
Send marketing communications: send emails or text messages about new collections, offers and events, where you have agreed to receive them
Personalize and advertise: show products and ads that are more relevant to you, on our site and on other platforms
Improve our Services: understand how visitors use our website so we can improve products, content and the shopping experience
Meet legal obligations: keep records for tax and accounting, respond to lawful requests, and enforce our terms and policies

4. How We Share Your Information

We share personal information only as needed to run our business and provide the Services:

E-commerce platform and IT providers: the companies that host our online store, website and data
Payment providers: Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay and Shop Pay, and our payment processors, to complete transactions and prevent fraud
Shipping and fulfilment partners: carriers and warehouses that pack and deliver your orders and handle returns
Marketing, analytics and advertising partners: email and SMS platforms, analytics tools and advertising networks such as social media platforms
Customer support and review tools: services that help us answer enquiries and collect reviews
Professional advisers: lawyers, accountants and auditors
Legal and safety: law enforcement, regulators or courts when required by law, or to protect our rights, customers or others
Business transfers: a buyer or successor if Adele Fontaine is involved in a merger, acquisition or sale of assets

Our service providers may use your information only to perform services for us and must protect it.

Sale of personal information. We do not sell your personal information for money. However, our use of advertising cookies and pixels to show you personalized ads on other platforms may be considered a "sale" or "sharing" of personal information, or "targeted advertising", under some US state privacy laws. You can opt out as described in Section 7.

5. Cookies and Tracking Technologies

We and our partners use cookies, pixels and similar technologies to run our website, remember your cart and preferences, understand how the site is used, and deliver relevant advertising.

Type	What it does	Can you turn it off?
Essential	Keeps the site working: shopping cart, checkout, login and security	No, the site needs these to function
Preferences	Remembers choices such as region and recently viewed items	Yes
Analytics	Measures site traffic and how visitors use our pages	Yes
Advertising	Shows you personalized ads on other websites and social media and measures their performance	Yes

You can manage cookies through our cookie settings, where available, and through your browser settings. Blocking some cookies may affect how the site works. We honor Global Privacy Control (GPC) signals as a request to opt out of targeted advertising and the sale or sharing of personal information for that browser. We do not currently respond to "Do Not Track" signals.

6. Marketing Communications

Email. If you sign up or opt in at checkout, we will send you marketing emails. You can unsubscribe at any time using the link in any email.

Text messages (SMS). We send marketing text messages only if you have given express consent. Consent is not a condition of purchase. Message frequency varies, and message and data rates may apply. Reply STOP to unsubscribe or HELP for help.

Even if you opt out of marketing, we will still send transactional messages about your orders, returns and account.

7. Your Privacy Rights

Depending on where you live, including California, Colorado, Connecticut, New Jersey, Virginia and other US states with consumer privacy laws, you may have the right to:

Know and access the personal information we hold about you and how we use and share it
Correct inaccurate personal information
Delete personal information we have collected from you, subject to legal exceptions (for example, records we must keep for tax purposes)
Data portability: receive a copy of your information in a portable format
Opt out of the sale or sharing of personal information, targeted advertising and profiling
Withdraw consent where we rely on it, such as for marketing messages
Appeal a decision we make about your request

How to make a request. Email info@adelefontaine.com with the subject line "Privacy Request", or call +1 98 3786 5480 during our support hours. To opt out of targeted advertising, you can also use our cookie settings or enable Global Privacy Control in your browser.

Verification. To protect your information, we will verify your identity before acting on a request, usually by matching details such as your email address and recent order information. You may use an authorized agent, who must provide proof of your authorization.

Response time. We will respond within 45 days, and may extend this by a further 45 days where permitted by law, in which case we will let you know.

Appeals. If we decline your request, you may appeal by replying to our decision with the subject line "Privacy Appeal". If you are not satisfied with the outcome, you may contact your state Attorney General.

No discrimination. We will not deny you goods, charge you different prices or provide a different level of service because you exercised your privacy rights.

California Shine the Light. California residents may request information about any disclosure of personal information to third parties for their direct marketing purposes in the past calendar year by contacting us.

8. Data Retention

We keep personal information only as long as needed for the purposes in this policy. Order and transaction records are generally kept for up to 7 years to meet tax, accounting and legal requirements. Account information is kept while your account is active. Marketing data is kept until you unsubscribe or ask us to delete it. When information is no longer needed, we delete or anonymize it.

9. Data Security

We use reasonable technical and organizational measures to protect your information, including encrypted (SSL/TLS) connections, PCI DSS-compliant payment processing and restricted access to personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please use a strong, unique password for your account and keep it confidential.

10. Children's Privacy

Our Services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, please contact us and we will delete it.

11. International Visitors

Adele Fontaine is based in the United States, and your information is processed and stored in the United States, where data protection laws may differ from those in your country. By using our Services from outside the US, you understand that your information will be transferred to and processed in the United States.

12. Third-Party Links and Services

Our website may link to third-party websites, social media platforms and payment services, such as PayPal or Shop Pay. Their own privacy policies apply when you use them, and we are not responsible for their practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date and, for significant changes, notify you by email or a notice on our website.